I've been hearing a lot about Kim Kardashian's ShoeDazzle, a shoe club that sends you a pair of new shoes each month. After taking a survey, which features pictures of celebrities and runway looks, and filling out your credit card and shipping information, ShoeDazzle e-mails you five different shoes picked out by their stylists for you to choose from. The club is $39 a month and includes shipping plus free exchanges; however, there is a $5.95 fee if you just return the shoes. July was my first month, and I settled on the "Sunida", a black gladiator sandal. Shipping was not particularly fast. It took them a week to process my order then three days from the time they shipped for me to receive the shoes. So the shipping experience was average.
The flip-top cardboard box included a pink shoe bag but the pashmina promotion I heard about on other blogs must be over because I didn't get one. I anxiously tore open the box and unwrapped my shoes.
The "Sunida" is made by Dollhouse and features a toe thong and wrap around ankle straps. Trying them on, the shoes were surprisingly comfortable with a tiny bit of cushion, and rather stylish. But lo and behold, they were too wide! Ahhh! From the pictures, it looked liked the straps that fed around the foot were adjustable, but they were sewn into the shoe, so there is no way to make this shoe fit a narrow foot. I called ShoeDazzle's customer service and was told that they only carry regular sized shoes but that there might be a wider selection of shoe widths when they start their own shoe line in the fall. Unfortunately, the person I talked to didn't know if they carried any styles that ran narrow. So, now the big question is, do I get a credit for next month and hope I pick a shoe that fits or just pay the return fee and go to the mall, where I can try on shoes before I buy?
For more about ShoeDazzle, here is an interview with one of their stylists, Michael Bassolino.